Jobs in Marketing have become more competitive recently as it is an indispensable position in all industries from small businesses to large multinational corporations. This is why more and more international students are pursuing this career. Additionally, customer behaviour, which influences the marketing trends, medial channels, and consumer consumption, has changed. Therefore, gaining marketing knowledge and skills is essential to being up-to-date and qualified to work in this career.  

Why studying marketing in Australia?

  1. No related background required

Most of universities in Australia offer a variety of study plans for international students: 

  • If you have graduated from a related course, you can get credit from your previous qualification and be able to complete the program within 1 to 1.5 years  
  • If you have no relevant studies in this field, you can still apply to the program by studying in a 2-year program that will cover core units in your first semester and specialised major units in the remaining semesters.  
  1. Work-Integrated Learning System

All universities in Australia use work-integrated learning which allows students to gain both knowledge inside the classroom and real work experience during their study. Some universities may include projects that invite local corporations to work with the students, or even provide internship programs as well. 

  1. Post-Study Work Visa

International students who graduated from a minimum 2-year program in higher education in Australia, will be able to apply for at least 2-year Post-study Work Visa (subclass 485) in order to gain overseas work experience after graduation. This will help students to create a better portfolio and earn work experience before returning back to their home country. 

What are related key marketing majors that you could study?

  1. Marketing 

This major focuses mainly on studying Marketing from foundation to advanced skills. It is suitable for someone who would like to gain an overall understanding of marketing including planning, management, implementation, and the evaluation of marketing activities. 

It means that the learner will gain knowledge related to marketing strategy and planning of marketing campaigns for businesses. This program will lead you to becoming a qualified marketer or marketing specialist in the future.  

Career Outcomes

  • Business Development Manager 
  • Marketing Communications Officer 
  • Marketing Researcher 
  • Product Manager 
  • Account Executive 
  • Organisational Communication Specialist 
  • Marketing Specialist 
  1. Marketing Communications

This is another major that has recently become more popular among international students and those who are looking for more specific marketing skills and knowledge. This major still covers the marketing area but focuses more on how to communicate with the consumers because it applies both creative and marketing knowledge and skills. It will help you to create customer reach, understanding, and recognition between the consumers and the business. Marketing Communication will also help the business to boost sales, customer loyalty and branding.  

Career Outcomes

  • Marketing Coordinator 
  • Public Relations Manager 
  • Media Director 
  • Marketing Communication Specialist  
  1. Digital Marketing or Social Media Marketing 

Nowadays, Digital Marketing is a growing challenge. As a result, several universities are offering this major to help students to project future digital marketing trends and work in this area in alignment with current marketing trends. It is a major that is designed to teach digital marketing techniques, strategies, and digital channels. It will mainly focus on online marketing activities and channels only. By studying social media marketing, the learner will understand how to apply technological tools and skills, and innovation in marketing.  

Career Outcomes  

  • Marketing Specialist 
  • Social Media Marketing Specialist 
  • Marketing Coordinator 
  • Campaign Manager 
  • Digital Analyst 
  • Marketing Executive 
  • Digital Channel Manager 
  • Digital Marketing Manager 
  • Senior Marketing Manager 

Want to know which course/s best suit your expectation and situation? Contact SOL Edu at [email protected] or fill out the enquiry form! Our team will offer you free consultation and free application process. 

What are entry requirements for international students to study marketing courses in Australia?

  • For a Bachelor’s course, normally applicants are required to have completed Year 12 or a Diploma and attained IELTS 6.5. 
  • For a Master’s course, normally applicants are required to have completed a Bachelor’s degree and attained IELTS 6.5.  
  • To study master in marketing in Australia, in some cases you are required to have a certain level of work experience, often a few years of professional experience.  


If you don’t meet entry requirement for your preferred course? Contact SOL Edu, one of the best education agencies in Brisbane, today! Our team will offer you free consultation and free application process.    

What are top universities for studying marketing in Australia?

Here are some of the top universities for bachelor and master in marketing in Australia: 


Triple Crown Accreditation Universities 

Monash University

University of Sydney

Queensland University of Technology

University of New South Wales (UNSW) 


QS Top Universities in Marketing 2022  

Macquarie University 

Queensland University of Technology

University of Technology Sydney (UTS) 

The University of Queensland 


If you want to know which university or college is best suit you, contact SOL Edu today! We will offer you free counselling and free application process!  

How to pass marketing specialist skilled assessment?

For immigration purposes, marketing degree holders need to pass a skill assessment assessed by one of approved authorities in Australia. To know which organisation/authority that you should submit your skills assessment for, you need to clarify what is your occupation. Below are two examples of skills assessment criteria.  

Category 1: Skills assessment assessed by VETASSESS

If your occupation is marketing specialist (ANZSCO Code 225113) the authority to assess your skills assessment is VETASSESS. To have a positive skills assessment outcome, you need to meet the following criteria:  

(1)       For those who have completed a Bachelor or higher degree with a field highly relevant to the marketing specialist:  

  • You must have at least one year of post-qualification employment at an appropriate skill level, 
  • your experience must be undertaken in the last five years, 
  • you must work 20 hours or more per week, and 
  • your job must be highly relevant to the marketing specialist. 


(2)       For those who have completed a Bachelor or higher degree with a field highly that is not relevant to the marketing specialist: 

  • You must have at least three years of post-qualification employment at an appropriate skill level. However, if you have an additional qualification of at least Diploma level in a highly relevant field, you are required to have two years of experience only. 
  • your experience must be undertaken in the last five years, 
  • you must work 20 hours or more per week, and 
  • your job must be highly relevant to the nominated occupation. 


Please note that in case your employment has occurred before you get your qualification, then five years of highly relevant experience are needed, in addition to at least one year of highly relevant employment within the last five years. 


Category 2: Skills assessment assessed by Institute of Managers and Leaders (IML) 

If your occupation is Marketing Managers (ANZSCO Code 131112), the authority to assess your skills assessment is IML. To have a positive skills assessment outcome, you need to meet the following criteria:  

  • Qualification: Hold a Bachelor’s or Master’s degree comparable to an equivalent AQF qualification 
  • Experience: you must be in a Marketing Manager related role for at least three years; and in the role as Marketing Manager for at least two out of these three years. 
  • Other: The applicants also need to demonstrate their currency of industry, management and leadership skills as well as provide detailed information on their tasks, responsibilities, position and the size of their company.  

What is the PR pathway for a marketing degree holders?

Step 1: Apply for a 485 visa 

After completing at least 2 years marketing course, you are eligible to apply for visa 485 (Post Graduate Work Stream). You are required to have at least IELTS overall 6.5 with no band score under 5.5 in the past 1 year before you lodge your visa application.

Under visa 485, you can stay in Australia for 2-4 years depending on your degree. However, if you undertook and completed at least  2 years of study in a ‘Regional Area’ such as the Gold Coast, Adelaide or Perth, you can be eligible for an additional 1 or 2 years of the 485 Visa Thus, you will have more time to prepare yourself for permanent residence (PR) or a temporary visa that can lead to a PR. 


Step 2: Apply for a PR or a visa that can lead to a PR 

After successfully completing an accredited business management course in Australia, you’ll find pathways to facilitate your migration to the country. Depending on your occupation, you might be eligible for one or more of the following visa options: 

Skilled visas      

  • 190 – Skilled Nominated (subclass 190) – is a permanent residence visa but you need a nomination from one of Australian states or territories to apply for this visa. Each state may have its own occupation list and additional requirements, so you must investigate if you meet all the state’s eligibility criteria before asking for a nomination.   

Employer Sponsored visas   

Contact SOL Edu today at [email protected] to know which visa you are eligible for! 


What are top universities for masters in marketing in Australia?

Below are top universities well known for master courses in marketing in Australia: 

  • Monash University 
  • University of Melbourne 
  • University of Sydney 
  • University of New South Wales (UNSW Sydney) 
  • University of Technology Sydney (UTS) 
  • University of Queensland 
  • Queensland University of Technology (QUT) 
  • Griffith University  
  • Curtin University  

What is social media marketing?

Social media marketing involves using social media platforms (such as Facebook, Instagram, Tiktok, Linked-in, WeChat…) to promote products, services, or brands. It encompasses strategies for creating, publishing, sharing content and run advertisement campaigns to engage and attract target audiences. 

Why study social media marketing?

In today’s digital age, social media plays a significant role in reaching and engaging audiences especially young generations. Studying social media marketing equips you with the skills to effectively leverage social platforms for business growth. It’s crucial in today’s digital age where social media plays a significant role in reaching and engaging audiences. 

Interested in studying Marketing in Australia?

Contact SOL Edu today for free counselling, and a free application process! 

What skills will I gain from studying social media marketing?

You’ll develop skills in content creation, social media platform management, analytics interpretation, strategic planning, audience engagement, and staying up-to-date with trends. Comprehensive marketing courses often cover both organic strategies (content creation, engagement) and paid strategies (social media advertising) to provide a well-rounded understanding of social media marketing. 

What is the cost of studying marketing in Australia?

The cost of studying marketing in Australia can vary depending on the level of education and the specific university or institution. If you apply for a G8 Australian university, the tuition fee may be around 45,000 – 50,000 per year. However, the tuition fees of lower ranking universities should be more affordable, around 30,00 – 40,000 per year.  

What are the career prospects after studying marketing in Australia?

Graduates of marketing programs can pursue various roles such as marketing manager, brand manager, digital marketer, market researcher, advertising executive, marketing specialist, marketing coordinator, public relations manager and more 

How long does a skilled assessment for Marketing Specialists take?

The processing time varies depending on the assessing authority and the complexity of your application. It normally ranges from 4 weeks to 16 weeks.

Can I stay in Australia after completing a marketing course?

Yes, Australia offers a post-study work visa that allows international graduates to work in Australia 2 – 4 years after completing their marketing studies. This can be an excellent opportunity to gain work experience and potentially apply for permanent residency on a 190, 491 or 494.